設計名家專文

Article of famous designers

Vii CHEN-Expand the design by extending the emotion
設計師介紹

黑生起司創造股份有限公司 藝術設計總監

Creative Director of HEY SHENG Creative co, Ltd

陳如薇 Vii CHEN

YEARBOOK 2023

“Expand the design by extending the emotion” where the “emotion” is practiced through “Symbiotic Emotion.” This is the core value of HEY SHENG, where I am the creative director.

My initial exposure to the design industry was Transportation Design. Transportation Design are a combination of design and craftsmanship. It’s through the touch of ones hands while making the clay models, and the attention to detail required by craftsmen; it takes a lot of time to make these clay models—going back and forth, shaping them—however, what I got in return from all that effort is much greater, with increasing experience and feelings. These practical experiences inspired me to become an Emotion Designer. I considered and began to implement experimental design and designed small quantity production plans. I seek the symbiotic emotion of contemporary design in craft and design through touch.

What is “symbiotic emotion”? “Through the evolution of technology to extend memory touch, to connect personal experiences between people and all things with product design, and to extend the senses of designers and end-users to connect memories, where these feelings become an exploration of deep memory, and a continuation of the projection of future perception, not limited to current experience and sustainable design values.” In many cases, I share “symbiotic emotion” with my actual works because this is my design practice, and the subtle influence of “empathy” in design and life can be better experienced.


Caption: Practice and extend “Symbiotic Emotion” in all designs, making design expansion sustainable.

1_Royal Salute 23 Years Porcelain Flagon / 2_WAYOU / 3_INTERLACED
4_TEA PARTY 2 / 5_Diamond Pleats / 6_Lin’ Ceramic Studio Water Jug /
7_WOOD MU Bird Fork Plate / 8_Graceful Reina


Caption: HYM ROOT Turntable Furniture

Caption: The Golden Pin Design Award collectively presents and focuses on “Golden Pin” imagery, representing the penultimate vision of the infinite influence of the award.

The Practice and Core of Symbiotic Emotion

The design concept of “Fruit & Vegetable Peels Cups” is to transform the act of eating sweet potatoes into a texture. I think this is a very complete and representative work of “symbiotic emotion,” because this origin point comes from my daily life and from the reminder of how many people use the outer skin as a “dish” when eating sweet potatoes or fruits. I transferred the concept of a container and, holding onto the design of ceramic cups, found the regular characteristics of the texture of the peel through induction to extract the original color, and put the texture of fruits and vegetables on the body of similarly-sized cups. Through the users’ tactile memory and visual impression, even without distinctive fruit or vegetable colors on the Peel cups, empathy can be elicited. This kind of experience may be instantaneous or may come instantaneously in a flash after some time has elapsed. These emotions for the Peel will be a starting point in excavating deep memories or as a means of continuing to create new memories in a cyclical fashion.


Caption: <Fruit & Vegetable Peels Cups>
Deepening tactile memory and extracting the color of the fruit, the user experiences empathy through tactile memory and visual impressions.


Infusing emotion as a medium for design sustainability

The Peel is based on touch. Through contact with the textures of the cup, not only are users’ thinking and feelings through touch memory called forth, but the cups contain a double-layered, hollow designed ceramic technology so users can hold their cup while drinking hot beverages without worrying about the cup becoming too hot to the touch. This is what I meant when I mentioned the core of my design: Extend memory touch through the evolution of technology.” In the face of ever-improving technology and changing lifestyles, the configuration can quickly become a thing of the past. Creating designs with more possibilities or influences allows for sustainability to become the core of the design, helping to create sustainable design products and instill every design with sustainable value. During the creation and application of my products, my design philosophy of Symbiotic Emotion” deeply influences every detail and consideration. By injecting emotional design into my work, my symbiotic emotion serves as a medium for sustainable design.


Caption: Evolved technology extends memory touch


The Sensory Connecting Memory –– The Influence of Beauty

From product design, we expanded to spatial design/renovation, curatorial planning, interior design, and other fields. The Peel is a clear and concrete empathic design, and many of our subsequent works have shown and conveyed the importance and influence of emotion in the design process.


Caption: INTERLACED uses WIRE MESH to create the effect of a blurred light source, presenting the subtle interaction of light.

The concept of the “INTERLACED” screen lamp also comes from our design teams daily life. In a courtyard house garden, the moon outside the window filters through the pane of a wooden window frame. To replicate that simultaneously blurry yet clear view, WIRE MESH was used to create the effect of a blurred light source. As a lamp, it illuminates and can also be used as a situational decoration; as a screen, it can segment the visuals by creating an effect by rearrangement based on density while feeling the subtle interaction of light.

INTERLACED uses the interweaving of mesh and the tenacity of wood to place the light source behind the mesh screen, but it’s surprisingly soft and integrated. Each time a customer selects it as a furnishing, a new experience and aesthetic feeling is created. At an exhibit, a visitor stood in front of the INTERLACED for a long time, stating new feelings that the INTERLACED welled up in him. This piece is also my continuation of emotion in design and practice in sustainable design. In addition to a connection with memory, it’s also an appreciation of beauty.

Continuous Expansion of Vision, Demonstrating Design Influence

Expand emotional design into different fields, retain the value of the original building; with modern design, infuse functional furniture for a new campus look

The Tong-hsin Hall and the Future Roof Room at Hsinchu Municipal Beimen Elementary School are spatial buildings with century-old histories. Before the renovation, I was already attracted to the characteristics of the original building. When designing, it was necessary to not only maintain the quality of the original building but to also create a space that keeps in step with the times in order to spur on the vitality of children when in use. The bright color schemes stimulate students’ visual experience and create a rich and interesting learning atmosphere. Integrating emotions into design considerations where the old and new coexist; through memories and images of different times and spaces, the historical value of Hsinchu Beimen Elementary School will be perpetuated.

On a different level and through a different field, this work demonstrates “extending the emotion, the influence of beauty.” When I practice empathy design, I consider the people and the objects and transform them into spaces: physical space and time-space. This isn’t done to reduce the importance of people and objects, but rather, to preserve and present the beauty and emotion of the past, present, and future, and allow for them to ferment within these architectural spaces, showing the influence of the design.





Caption: Tong-hsin Hall was originally a lecture hall during the Japanese colonial era. With the concept of being a “campus museum,” Tong-hsin Hall is now transformed into a children’s exploratory base.





Caption: Using modern designs, inject functional furniture into the campus space, retain the beauty of the original building, and present the Future Roof Room.

The Value of Sustainable Design Continues with Emotion

Designs offer different trends in different eras, such as innovation, customization, and transformation... These are all different aspects of design. In response to the needs of current lifestyles, people’s expectations for design and the influence they bring are constantly changing. And in the design field, we pay more and more attention to the value of “sustainability.” This connotation is found in the selection of the right materials and the right application, without the possibility of waste, loss, and damage. It’s also expected that it’ll be a work that transcends the backgrounds of time and space and life needs, and will be preserved, used, defined, and given value. With the ongoing development of science and technology, extending and injecting emotion into design gives a timeless connection between the work and the user, which may be an existing connection/habit, a feeling of the moment, or a new experience, which will continue to circulate. In future time and space, emotions from these memories will emerge, and the user will have another experience again. Through the core concept of “symbiotic emotion,” this won’t be limited to a single design field. It can be cultivated on different levels, allowing the design to continue to expand and the design value to be sustainable.

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