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設計名家專文

Article of famous designers

Vii CHEN-Expand the design by extending the emotion
設計師介紹

黑生起司創造股份有限公司 藝術設計總監

Creative Director of HEY SHENG Creative co, Ltd

陳如薇 Vii CHEN

YEARBOOK 2023

“Expand the designby extending the emotion” where the “emotion” is practiced through “SymbioticEmotion.” This is the core value of HEY SHENG, where I am the creative director.

Myinitial exposure to the design industry was Transportation Design. TransportationDesign are a combination of design and craftsmanship. It’s through the touch of ones hands whilemaking the clay models, and the attention to detail required by craftsmen; ittakes a lot of time to make these clay models—going back and forth, shapingthem—however, what I got in return from all that effort is much greater, withincreasing experience and feelings. These practical experiences inspired me tobecome an Emotion Designer. I considered and began to implement experimentaldesign and designed small quantity production plans. I seek the symbioticemotion of contemporary design in craft and design through touch.

What is “symbioticemotion”? “Through the evolution of technology to extend memory touch, toconnect personal experiences between people and all things with product design,and to extend the senses of designers and end-users to connect memories, wherethese feelings become an exploration of deep memory, and a continuation of theprojection of future perception, not limited to current experience andsustainable design values.” In many cases, I share “symbiotic emotion” with myactual works because this is my design practice, and the subtle influence of “empathy”in design and life can be better experienced.

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Caption: Practice and extend “Symbiotic Emotion”in all designs, making design expansion sustainable.

1_Royal Salute 23 Years Porcelain Flagon / 2_WAYOU / 3_INTERLACED
4_TEA PARTY 2 / 5_Diamond Pleats / 6_Lin’Ceramic Studio Water Jug /
7_WOOD MU Bird Fork Plate / 8_Graceful Reina

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Caption: HYM ROOT TurntableFurniture

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Caption: The GoldenPin Design Award collectively presents and focuses on “Golden Pin” imagery, representingthe penultimate vision of the infinite influence of the award.

The Practice and Core of Symbiotic Emotion

The design concept of “Fruit & Vegetable Peels Cups” is to transform the act of eating sweetpotatoes into a texture. I think this is a very complete and representativework of “symbiotic emotion,” because this origin point comes from my daily lifeand from the reminder of how many people use the outer skin as a “dish” wheneating sweet potatoes or fruits. I transferred the concept of a container and,holding onto the design of ceramic cups, found the regular characteristics ofthe texture of the peel through induction to extract the original color, andput the texture of fruits and vegetables on the body of similarly-sized cups.Through the users’ tactile memory and visual impression, even withoutdistinctive fruit or vegetable colors on the Peel cups, empathy can be elicited.This kind of experience may be instantaneous or may come instantaneously in aflash after some time has elapsed. These emotions for the Peel will be astarting point in excavating deep memories or as a means of continuing to createnew memories in a cyclical fashion.

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Caption: <Fruit & Vegetable PeelsCups>
Deepening tactile memory and extracting thecolor of the fruit, the user experiences empathy through tactile memory andvisual impressions.


Infusing emotion as amedium for design sustainability

The Peel is based ontouch. Through contact with the textures of the cup, not only are users’ thinking and feelings through touch memory called forth,but the cups contain a double-layered, hollow designed ceramic technology sousers can hold their cup while drinking hot beverages without worrying aboutthe cup becoming too hot to the touch. This is what I meant when I mentionedthe core of my design: Extend memory touch through theevolution of technology.” In the face of ever-improving technology and changinglifestyles, the configuration can quickly become a thing of the past. Creatingdesigns with more possibilities or influences allows for sustainability tobecome the core of the design, helping to create sustainable design productsand instill every design with sustainable value. During the creation andapplication of my products, my design philosophy of Symbiotic Emotion”deeply influences every detail and consideration. By injecting emotional designinto my work, my symbiotic emotion serves as a medium for sustainable design.

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Caption: Evolved technology extends memory touch


The Sensory Connecting Memory –– The Influenceof Beauty

From productdesign, we expanded to spatial design/renovation, curatorial planning, interiordesign, and other fields. The Peel is a clear and concrete empathic design, andmany of our subsequent works have shown and conveyed the importance andinfluence of emotion in the design process.

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Caption: INTERLACED uses WIRE MESH to create theeffect of a blurred light source, presenting the subtle interaction of light.

The concept of the “INTERLACED”screen lamp also comes from our design teams daily life. In a courtyard house garden, the moon outsidethe window filters through the pane of a wooden window frame. To replicate thatsimultaneously blurry yet clear view, WIRE MESH was used to create the effectof a blurred light source. As a lamp, it illuminates and can also be used as asituational decoration; as a screen, it can segment the visuals by creating aneffect by rearrangement based on density while feeling the subtle interactionof light.

INTERLACED uses theinterweaving of mesh and the tenacity of wood to place the light source behindthe mesh screen, but it’s surprisingly soft and integrated. Each time acustomer selects it as a furnishing, a new experience and aesthetic feeling iscreated. At an exhibit, a visitor stood in front of the INTERLACED for a longtime, stating new feelings that the INTERLACED welled up in him. This piece isalso my continuation of emotion in design and practice in sustainable design.In addition to a connection with memory, it’s also an appreciation of beauty.

ContinuousExpansion of Vision, Demonstrating Design Influence

Expandemotional design into different fields, retain the value of the originalbuilding; with modern design, infuse functional furniture for a new campus look

The Tong-hsinHall and the Future Roof Room at Hsinchu Municipal Beimen Elementary School arespatial buildings with century-old histories. Before the renovation, I wasalready attracted to the characteristics of the original building. Whendesigning, it was necessary to not only maintain the quality of the originalbuilding but to also create a space that keeps in step with the times in orderto spur on the vitality of children when in use. The bright color schemesstimulate students’ visual experience and create a rich and interestinglearning atmosphere. Integrating emotions into design considerations where theold and new coexist; through memories and images of different times and spaces,the historical value of Hsinchu Beimen Elementary School will be perpetuated.

On adifferent level and through a different field, this work demonstrates “extendingthe emotion, the influence of beauty.” When I practice empathy design, Iconsider the people and the objects and transform them into spaces: physicalspace and time-space. This isn’t done to reduce the importance of people andobjects, but rather, to preserve and present the beauty and emotion of thepast, present, and future, and allow for them to ferment within thesearchitectural spaces, showing the influence of the design.

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黑生起司_新竹北門國小同心堂2圖
黑生起司_新竹北門國小同心堂3圖
黑生起司_新竹北門國小同心堂4圖
Caption: Tong-hsinHall was originally a lecture hall during the Japanese colonial era. With theconcept of being a “campus museum,” Tong-hsin Hall is now transformed into achildren’s exploratory base.

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Caption: Using modern designs, inject functionalfurniture into the campus space, retain the beauty of the original building,and present the Future Roof Room.

The Value ofSustainable Design Continues with Emotion

Designsoffer different trends in different eras, such as innovation, customization,and transformation... These are all different aspects of design. In response tothe needs of current lifestyles, people’s expectations for design and theinfluence they bring are constantly changing. And in the design field, we paymore and more attention to the value of “sustainability.” This connotation isfound in the selection of the right materials and the right application,without the possibility of waste, loss, and damage. It’s also expected that it’llbe a work that transcends the backgrounds of time and space and life needs, andwill be preserved, used, defined, and given value. With the ongoing developmentof science and technology, extending and injecting emotion into design gives atimeless connection between the work and the user, which may be an existingconnection/habit, a feeling of the moment, or a new experience, which willcontinue to circulate. In future time and space, emotions from these memorieswill emerge, and the user will have another experience again. Through the coreconcept of “symbiotic emotion,” this won’t be limited to a single design field.It can be cultivated on different levels, allowing the design to continue toexpand and the design value to be sustainable.

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