紅點獎是國際四大設計大賽之一，素有「設計界的奧斯卡」之稱。該獎項由歐洲最負盛名的機構－德國設計協會北萊茵-威斯特法倫設計中心（Design Zentrum Nordrhein Westfalen）創辦，自1954年創辦至今已有50年歷史，每年針對傳達設計、產品設計、設計概念三個領域舉辦設計競賽。 2013年紅點傳達設計獎共收到來自全球43個國家超過6800件作品參賽，最終只有1%的作品能夠獲得「最佳設計獎」（Best of the best），9%的作品能夠獲得「紅點獎」（Reddot）。從獲獎率以及來自世界各地的參賽作品數量就可以看出該獎項的重要性。對許多設計師來說，這場比賽可能並不陌生，但對學生來說，卻常常不知該如何準備。我從2011年起帶領學生參加此比賽，並有幸獲得教育部獎學金，兩次出席頒獎典禮，因此特此撰寫此文，將我的參賽經驗以及所見所聞分享給有興趣參加此設計比賽的朋友們。

_{音樂廳-紅點頒獎典禮地點}

_{音樂廳-紅點頒獎典禮地點}

預算和優勝者服務

參加國際賽前，除了要考慮作品問題的掌握、設計表達、完整細膩程度、傳達創新理念等關係到作品品質的因素外，還要考慮比賽的類別和相關賽程，更重要的是參賽的預算。我粗略地把設計比賽分為三種類型，分別是現場賽、主題賽、展覽賽。 1.現場賽：像體育比賽一樣，在現場進行比賽，決出好壞。例如：技能大賽。 2.主題賽：主辦單位依需求設定主題，所有參賽者無需繳交報名費；作品獲獎可以獲得獎金，但作品的使用權通常歸主辦單位所有。例如：資訊月海報設計大賽。 3. 展覽式比賽：不同比賽的主題、報名費、獎金等設置有所不同，通常評審陣容強大，在國際上擁有較高的知名度和公信力，評選後通常會舉辦公開展覽。例如：紅點獎，以及捷克布爾諾國際平面設計雙年展。而紅點獎是第三種類型，屬於有主題設定，但不收取報名費的展覽式比賽。

Pricesin Europe are generally much higher than in Asia, so the entry fee of the RedDot Award for us is relatively high. It must be recommended to grasp the EarlyBird Discount period of registration. After nearly two months of the grandselection activities, if your work luckily gets the favor and wins the award,you also need to pay the cost of "Winner Package", which isrelatively rare in the general exhibition-style competitions. Anyone who isinterested in participating in this the design competition must not it (table1) . What is the "Winner Package"? Including Red Dot label whichallows the winners in the future can label the Red Dot Award in their works orrelated publicities, two award certificates, on-spot exhibitions, internetexhibitions (at least 5 years) , presentation on the international Red DotDesign Yearbook , an international yearbook, traveling exhibitions and relatedmedia services. The winner packages of “Red Dot” or “Best of the best” are notthe same. The “Best of the best” winner has more pages of presentation on theinternational Yearbook, and the two tickets of the Red Dot Gala(awardsceremony) and the Designers’ Night are included; besides, if attending theceremony, you can additionally participate in Winners Reception of  the“Best of the best” winners, and receive the award on the stage by yourself.

The Awarding Ceremony and Designers’Night

Theglory of Red Dot Award can be divided into two stages, the first stage is RedDot Gala Awarding Ceremony, and the second stage is the Designers' Night (Table2). As to the international design competitions like the Red Dot Award withsuch a long history and a large-scale, the process of competition and selectionshould be rigorous and cautious, if you luckily win the awards, you must bepresent at the Awarding Ceremony and the Designers Night; it is aninternational grand event worth to feel by yourself.

RedDot Gala awarding ceremony had been held at the Konzerthaus Berlin (concerthall) in recent years. “Best of the Best Winner Reception" will be heldbefore the formal awarding ceremony, the Best of the Best winners will beinvited to enter and check in first for makeup, photo taken, receiving awards,and the simple rehearsal to explain the flow of the awarding ceremony. At thispoint, all the Best of the Best winners are gathered and enjoy the endlesschampagne and delicious snacks; under this atmosphere, everyone can exchangeviews or talk about design with each other. It is important to note that theBest of the Best winners must check in within this time limit, otherwise youwill be unable to receive the award on the stage by yourself. In 2013, aTaiwanese winning team almost could not receive the award, but fortunately, Ihad known beforehand that the team would travel to Germany to accept the award,after hearing the last broadcast voice from the organizer, I immediate helpedto find them; otherwise, it is really regrettable that our fellow citizens wentall the way to Germany but not to receive the award on the stage by themselves.Red Dot winners and all guests are allowed to enter at one hour before theawarding ceremony. It opens so early because of a special consideration.Heaters are commonly in European building, so the large crowds need to checkin, undress or change clothes, and deposit baggage, which really need to spenda lot of time. Although the Red Dot winners cannot receive the award on thestage by themselves, you also have the time of interaction and drinkingchampagne, thus you can take a close exchange with the design experts aroundthe world.

Theawarding ceremony is opening in the film produced by the organizer, and thewhole event is in German. The participants can borrow the headset to listen tothe simultaneous Interpreting in English before the event’s beginning. In 2013,Taiwanese performance was very rosy in Red Dot Award, no matter young designersor professional designers. Therefore, at the beginning of the ceremony, thechairman Dr. Peter Zec mentioned Taiwan several times in his speech. Hearingfrom the microphone, we felt glory and joy particularly in the field. In recentyears, the first prize in the award process is usually the Junior Award foryoung designs. When we were just immersed in the speech, it had entered intothe junior prize, and was followed by the award of Best of the Best for youngdesigners in accordance with the order of items. The organizer will beattentive to take the uploaded picture of the work as an element, and edit andproduce a multimedia video for playing when each award is being announced andwhen the winners is on the stage. Before the awards of professional classpresented, in addition to introducing the presenter, the video introducing alljudges will also be played. At the same time, the judges will be talking abouttheir viewpoints in selection of this category this year. This part of theComment is very rewarding to us. The entire ceremony is not a short time, butthrough the schedule arrangement, multimedia, and interspersed performances,etc., you can see the well intentions of the organizer, so even if you onlyparticipate in the ceremony without receiving award on the stage, you stillhave a lot of harvest.

Afterthe awarding ceremony finished is followed by the easy Designers' Night. Thisactivity in 2013 was in a composite art space and about 1,400 peopleparticipated in this evening, including the winners, customers, judges, anddesign enthusiasts gathered there to enjoy endless wine, beverages, snacks, andvarious creative works; which was really a great feast. The exhibitioncontained two floors, and presented completely the current year's winners.Plane works were presented on the walls, and three-dimensional works weredisplayed on the cabinets; multimedia works were shown on the computer screensin another area. I did not know the indoor heating was too strong or the designcommunication was too exciting; each person was holding a cup or a bottle inthe hand, and all words were about design with pleasure. Under the catalysis ofalcohol, the peer young designers were no longer shy or afraid of speaking; thelanguage barriers around the world were suddenly disappeared. With time gettinglate, the designers were getting happier. The dance floor was full of music anddancing, and never stopped. If you have the opportunity to participate in thisactivity, do not easily give up the exchange in Designers’ Night. For therelatively shy Asians, everything was liberated all of a sudden under such anatmosphere. No matter in design thinking or interaction, another page hadopened up.

Prize Money and Related Information

Theprizes of Red Dot Award contain the “Best of the Best” and “Red Dot”, and theGrand prix in the Professional Group, this is the highest honor for a designerand each famous design company to pursue. And the Junior prize is for youngdesigners and regardless of category, and it has a scholarship of € 10,000euros to encourage the creation of more outstanding young designers’ works. Inaddition, the Ministry of Education provides school students with generousincentives to encourage them to participate in international designcompetitions (Table 3), in recent years it is fruitful and has rewarded many Taiwanesestudents. So if the Taiwanese students have the opportunity to get this award,do not miss the opportunity to apply for an additional incentive; if you getthe approval, the Ministry of Education will hold a grand ceremony to encourageand praise you.

Umspannwerk Alexanderplatz

_{Umspannwerk Alexanderplatz}

簡單介紹之後，再次提醒大家：紅點設計大賽的歷史資料相當豐富，千萬不要錯過其官網資訊（http://en.red-dot.org/）。此外，主辦單位今年也開發了手機App，方便大家在手機上查看每年的得獎作品。只需在手機集市搜索，即可輕鬆下載，隨時欣賞精彩作品。此外，教育部IDC（http://www.moe-idc.org/）也提供了幫助，傳遞這些國際設計大賽的訊息，分享相關經驗，對有興趣的小學生非常有幫助。

舞台設計

_舞台設計

_舞台設計

我很榮幸能夠參與紅點獎的比賽和頒獎典禮。非常感謝教育部提供的各項推廣政策和補助，以及亞洲大學的大力支持。我只是粗略地分享我的所見所聞，希望能對有意參加本次設計大賽的朋友們有所幫助。我的知識和經驗可能還不夠豐富，如有疏漏，歡迎大家提出寶貴意見。