There
are various genres of industrial design awards all over the world; among all of
them, iF and red-dot of German, IDEA in America and G-mark in Japan are the
most identified four international product design major prizes. Furthermore,
Concept Design Award is held by iF and red-dot Awards in German and IDEA in
America targeting the students at school and new coming designers as well. It
provides the international debut for the young prosperous student.
Whether
winning the awards or not, joining international design competitions reinforces
international experiences effectively. Although there are preferences and
subjectivity existing in different competitions, some are identified as more
relatively international design competitions, are relatively recognized as
objective platform of competitions. By taking this opportunity, we can
integrate with global design industry, get to know design practically or
conceptual performance ability, and realize our advantages and places that need
to be desired. We can also learn others’ design practice to broaden our views
internationally. It will be ideal if we are prized with design awards, which
not only prove our design ability but also greatly benefit our career
portfolio.
I
used to serve as a judge in many international design competitions; no matter
in preliminary or final contest, sometimes I feel a bit sorry for those
passed-over works, which were so close to pass. Therefore, I wish to share some
of my humble experiences at the aspect of a judge, to those young designers who
are aiming at international design competitions, for preparation and reference.
1. Daily Life Articles
In general, the most difficult, also the most important, is our
choice of subject to participate design competition. Whether the subject choice
is good or bad influence greatly in ultimate success or failure. Life-oriented
or global-concerned public issues are recommended to be the direction of design
subject. However, some unique life custom or tradition shall be avoided in
consideration of the judges’ international background. How to persuade the
majority of judges; moreover, to touch their feelings, is very important key,
indeed. Therefore, we must have keen observation on our daily life articles, to
find out some objects that left something to be desired, also some situations
that provides us opportunities to design new products. Besides, issues that
concerned by international organizations or World News are usually a good
theme, such as carbon reduction, ecological protection, disaster relief, rescue
supplies, etc. / As for cultural issues, some local culture tends to
arouse judge’s interest. Especially in recent years, Chinese culture has been
highly-valued with its important status in global market. Such local culture
can be approved; however, the performance still needs to be understandable to
the international judges. Issues with too much depth, unpopularity, or cliché,
are inappropriate subjects. In a final contest, Germany, there used to be a
conceptual work of tape measure, which utilized the technique of E-paper that
enabled conversion of metric, inch and Luban system. Many judges did not get
the idea of this design until listening to my explanation on the situation of
measurement appliance in China, Hong Kong, Macao, and Taiwan. However, whether
the judges can be persuaded next time may depend on participants’ luck.
Therefore, the subject choice is more appropriate to coordinate with
international common life experience.
Example 1-Manifest Blood Bag-2013 iF Concept
Design Award【TOP
100】Creator
-National
Taiwan University of Science and Technology Min, Hao-Siang、Lin, Chun-Chi、Chiang, Cheng-Ta
2. Induction of Design Thinking Methods
Design thinking is a very popular topic in recent years, and
there are various versions in different detail. In general, there are five
major elements in design thinking. The first element is Empathy: to observe and
research on the audience groups, intimately find out their deep desire,
necessity and anticipation; moreover, unknown anticipation. Second, Define: to
insight and clarify, and figure out the problems to solve and opportunity
directions out of the design task. Third, Ideate: to produce various solution
and creativity execution. Fourth, Prototype: to visualize creative concept and
construct structure model. Fifth, Testing: to communicate with users mutually
by using prototype and correct the original design concept to be better
according to feedback. / After clarifying the topic of our design project,
we can define our problems to be solved by applying design thinking methods: to
observe and research, find out the true necessity and desire of audience
groups. Then we figure out all kinds of possible solutions by creative
thinking, through interaction with users via the prototype test, and adjust our
design ideas to become more complete. In this way, our design will become more
solid and persuasive with inspiring stories behind. If the process of such
design thinking is presented systematically, then generally it tends to be
favored by international judges.
Example 2-Blind Memo Tag-2013 iF Concept Design
Award【TOP 100】Creator
-National
Taiwan University of Science and Technology Tsung, Chih-Hsien
3. Wise and Simple Solutions
After figuring out a direction to solution through design
thinking, followed by the axis, the core of design competition is how to solve
problems by creativity. The more simple and wise the solution is, the more
possible it will be recognized by the judges. However, the concept of solution
requires good manipulation on imagination of design. A good creativity would
trigger people’s knowing smile; on the other hand, we should avoid relying on
science and technique for every solution, which is a less responsible practice
of design. I used to see a project, that a small box was claimed to be a super
computer with powerful wireless connection and moreover, with portable
projector. It is believed to be realized one day; however, that will be attributed
to contribution of engineers, not the effort designers. Unless we create some
possibility of the application by using these techniques, to define the
inter-design of usage situation, the value of design creativity is hence
determined.
Example 3-Slide-hole-2013 iF Concept Design
Award【TOP 100】Creator
-Tatung
University Lin, Kuan-You、Tasi,
Sung-Yu、Chan,
Bing-Han
4. Clear and Eye-Catching Visual
Layout
With a good project material, we can discover meaningful
questions or chances hence develop creative solutions through design. Next, we
need to present our design results to the judges, and let them feel the
excellence of our design ideas. Therefore, the technique of ultimate visual
layout will be the key of proceeding to final. / In recent years, there
are more and more young designers enthusiastic in participating international
design competition. Pieces of work that applied for well-known competitions are
usually more than thousands or even tens of thousands. Although the organizers
will be divided into preliminary and final review, and systematic review, each
judge still needs to assess from three hundred to four hundred pieces. No
matter the assessment is on internet or entity color, the workload of judges is
quite heavy. Therefore, in the Assembly required layout, the design needs to be
displayed clearly and simple, with exact English description and draw the
attention of the judges by visual communication. The sooner the work being
noticed and understood by the judges, the more chances we have to proceed to
final.

Example 4-Easy Plug-2013 iF Concept Design
Award【TOP 100】Creator
-National
Yunlin University of Science and Technology Huang, Jui-Min、Wu, Pin-Chieh
Above are some of my
recommendations as a judge, and I hope my view is worthy of referring to those
young designers who are aiming at participating international design
competition. I, hereby, wish you all enjoy the competition with the best
outcome.