設計創意，觀點傳播

21世紀，設計是國家的新力量，想像力是國際競爭力！設計應該保持獨特風格引領潮流，還是順應潮流百花齊放？設計需要定位和願景嗎？對於從事設計的人來說，設計的意義究竟是什麼？

其實，我覺得設計最好不要有理性的立場，不要浮誇的願景。太多的立場、願景或口號，都會限制創造性的想像。例如，為什麼18、19世紀會有那麼多發明？因為當時沒有完善系統的教育體系，當然也沒有老師的個人偏好和乾預，學生的思維就不會受到限制，也不會影響到那些有天賦的學生的創造性發展，比如達文西，他是藝術和科學最經典的代表人物。然而，在現有的教育體系下，假設一個學生達到了老師要求的最高標準，即100分，他根本無法發揮出他可能達到的1000分的天賦潛力，因為老師只給了他100分；他的視野或眼界就會被老師限制，變得自滿，停止思考。設計當然可以有立場和願景，但它應該始終保持靈活性和多變性。

積極參與設計競賽，不斷提升設計能力

Inmy experience of participating in international competitions, I suggest thatyou students’ design entries need to be future-oriented, unique, andexperimental; because the standpoints of the organizers are to encourageconstant innovations, as well as new technologies and new skills, to encourage andinspire the promotion of design industry in the future. As to how to get idea,all you have to do is just "do" it; do not judge the design valueaccording to the game result, because international judges are from all overthe world and have some different preferences; some works may never win awardin Taiwan, but get many foreign awards; besides, other candidates’ works willalso affect your performances. The real problem of design is not how toget idea, but the difference made by the designer. Design has no shortcut.Different designers create things differently, just as the dress you prefer maynot be suitable for other people. The most important of design is morepracticing, more thinking, and more innovating; the result is just like this,it's a very instinctive thing. Design is an " instinct", to put itbluntly, needs talent. If a design is not good enough, make two; if two designsare not good enough too, just make three. In addition, the problem you canthink is not real a problem, because you probably already know the answer. Sothe unexpected problems are the real problems, and you don't know where theproblem lies, that place is where the problems really lie! This is the mosthorrible blind spot of design. The key point of design is not to completea work or, but you want to do it or not. Everyone works hard in not the sameway, in fact, you have already practiced the "multitasking" approach;just like such a scenario that when you are surfing, you are listening to musicand tapping your foot at the same time. When the product differentiation(designed to do) is not big, it needs to be distinguished through (Visual) branding and design, or let design talents to make it throughcommunication. Design is not difficult, in fact it's very simple, but it needsto "do”; without doing, it is impossible to get a skyrocketing rise. Whenan idea of design has been thought up unfortunately failed to be realized,that's not success. The key point is to distinguish vision informations, suchas title, must be always highlighted, not necessarily big, but needsdifferentiation. With the experience is growing, you will know how to designand do it naturally.

Design is aninteresting psychological game. The more you don't want others to see, the moreothers want to see. Thus your design goal can be achieved. The key point ofdesign is to think about; it has not only the both sides of good and bad.Design is to challenge and struggle for your will and ambition, and amiable toface - and educate your lovely and great customer who don't understand design;educate your customer who want cheap but high quality. If you work less hard,you don't know how many times you have to negotiate with your customers everyday! I boldly call for today's designers, you should always educate and leadyour customers, thus the design ecology can be changed and progressive, gooddesign can be produced; as well as good design ecology and designcompetitiveness. My works, however, are all about my job, but rich in myown style. Each designer has his own design methods, others cannot do in thesame way; this is the differences of design. Find your own style and specialty;you cannot be forced to do it, because that does not represent you, and cannotlast long; you may design only one or two works, but do not go on, and want togive up. I think that there is no shortcut to do anything, including design.What the teacher teaches you now, or the masterpieces designed by today’sdesigners, are all their Know How. Design capability needs to be prepared inordinary days, not began to prepare for contest. Let yourself be in standbymode at all times. Comply with and suitable for your own success, because otherpeople's approach is not necessarily applicable for you.

No Best Way, Only Better Way

Mypersonal way of design working is to pursue systematic, simplified,modularized, and professional; I think there is no shortcut. I like to do a lotof data analysis in the early stages; if you want to overcome the limit, youneed your own methods. Some issues in the current market environment of Taiwandesign require and deserve to be explored:

1.The small market cannot attract foreign design companies-The history ofinternational advertising companies stationing in Taiwan is about 30 yearslong, but only few of them have been stationing in Taiwan. "Money is themost intelligent. Why don’t foreign design companies come?" Because Taiwanmarket is small, foreign design companies think Taiwan market has noopportunity to develop, and will not waste time and money to invest and stationhere.

Tang Prize-Medal & Diploma Design Competition

_{Tang Prize-Medal & Diploma Design Competition}

2.The aesthetic quality needs to be mature-A German who had visited Taiwandescribed that when Taiwan people stay at home, they are like living in Europe,but when they go to outdoor, just as living in Africa. They decorate theirhomes to be fantastic and beautiful, but the amenity and overall externalenvironment lack of management, and are without planning or design at all.Besides, some buildings look gorgeous, but lack of inherent design content. Whyare we unable to enjoy the life of design? Because the national income is notreally high, the aesthetic quality is not enough, and the government policiesand education systems, are all the main reasons. Taiwan is in the transitionperiod from manufacturing to services industries, so our cultural maturity andinternationalization degree both need to be upgraded and strengthened.

3.Design Purchase stifles creativity-Each creative idea is very precious for adesigner, but no matter how good or innovative the work is, it must to receiveharsh test in the market. In many cases’ processes of pitch and bidding,because of the judge’s personal preference, selection methods, and organizer’sacting style, coupled with the national character of "benefiting",the last winner is not necessarily the most perfect or excellent one, but oftenis the common, safe, or conservative idea. So I hope the legislation of Law forthe Development of the Cultural and Creative Industries can be accelerated inorder to improve the problem of Design Purchase, and enhance the design qualityof Government tenders.

Tang Prize-Medal & Diploma Design Competition

_{Tang Prize-Medal & Diploma Design Competition}

Taiwan’s advantages and capabilities ofdesign education

Concerningdesign advantages, the societies of Taiwan and Mainland China both belong tothe Chinese culture, Taiwan's free and open atmosphere not only attract moreinternational visitors to come for learning Chinese and Oriental culture, butalso make Taiwan be the springboard of international companies entering intoMainland China. Integrating the advantages of Taiwanese culture and Chineseculture make Taiwan design more delicate and upgrade. Following is how toovercome the major challenges of Taiwan’s design education:

1.Large gap between academia and industry-In Taiwan, any design industry isfacing the problem of too large gap between academia and industry, especiallywhen the international market is changing faster and faster, a greater gapbetween school education and industry appear; this problem is hard to solve.

2.Too rigid curriculum of design education-A part of current design curriculumsare too old and too rigid, another part is following the Government policies,and changes again and again; but in fact, the changes of the content are notbig, just old wine in new bottles. In addition, due to the too highlyhomogeneous school curriculum, plus the ineffective elimination mechanism,resulting in vicious competitions in the employment market in the future.

3.設計生涯中忽略工匠精神－學校越來越重視電腦硬體、多媒體、軟體的培養，卻忽略了工匠精神最基本的結構性課程，導致設計基礎不斷下沉。

4.缺乏具有業界實務經驗的師資－借鏡國外教育經驗，學校應聘請更多業界的知名人士來校任教，為設計專業的學生提供更多具有業界實務經驗的課程，減少學術與產業之間的差距，使學生畢業後能盡快與產業對接。

超越所有人想像的設計未來

隨著科技的日新月異，大眾對設計的認知日益普及，另一方面，設計藝術的發展空間也變得模糊，不再侷限於商業用途，因為設計也無所不包。對一個設計師來說，在不同的設計領域，或是創意產業中，如何掌握設計的精髓？對於一個頂尖的設計師來說，我認為設計是模糊的，沒有邊界。最重要的是視野和眼界。除了美感之外，所有的設計都需要敏銳的感知力和洞察力，才能全面地理解。

未來設計的趨勢是技術發展、硬體擴展和軟體進步，並不斷投入創新。許多成功的創意發展源自於對以往產業、生活習慣和思考模式的變革，進而產生突破性的創新。設計不斷發展，速度越來越快，就像突變細胞快速分裂一樣。很難找到導致學校與產業之間差距擴大的絕對定義，所以與其教得不好，不如不教，未來的設計之道在於順應市場變化，不斷調整和持續學習。